Instrument used to identify perceptions of the different publics about the institutional image, beyond the level of knowledge about products and services. Among the target-groups are: journalists, employees, clients, business partners, suppliers etc. Developed through individual and qualitative interviews, auditory results in a richly detailed report that may present opinions and results that were not known by the enterprise.

Guided by these results and dialed with the diagnostic and scenery analyses, CGMA proposes the correct strategy and action plans more suitable for reaching the desired objectives.